Back in June 2017, Micron announced that it would be discontinuing its entire Lexar removable storage business that included memory cards, readers, flash drives, storage drives, and more. A few months later, the Chinese company Longsys swooped in and acquired the brand. Longsys now says that Lexar will be returning from the grave.
Now a Longsys-owned business, Lexar announced this week that it’s resuming full production of its products and will begin shipping to major retailers again this fall.
The product lineup will include memory cards, card readers, solid state drives (SSDs), and USB flash drives geared toward professional photographers and other creators.
“I’m extremely excited to re-introduce the Lexar brand to our worldwide customers,” says Lexar CEO Huabo Cai. “Lexar is dynamic, has superior research and development capabilities, and has a deep understanding of our customer’s needs. At the same time, we are confident that we can expand the Lexar business successfully in different markets globally.
“For more than twenty years of innovative development, Lexar has been a world-renowned brand in the field of flash memory and trusted by bringing unparalleled storage experience and creating unequivocal value for business users and consumers.”
Longsys says that “high-performance and exceptional reliability will continue to be the cornerstone of the Lexar brand.”
Lexar says that it will be attending the Photokina trade show in Cologne, Germany, next month and that its products will be available through major retailers in North America, Europe, the Middle East, Africa, and the Asia Pacific.